[shared]Modular Video Ad Production Process
The fundamental structure of a direct response video ad is:
Hook → Body → CTA
Sovran helps you stitch together your hooks, your body videos, and your call to action end cards.
With a little bit of creative strategy, all your hooks, body videos, and call-to-actions can be interwoven.
Take these Noom ads for example:
In this “UGC Hook to animated quiz onboarding” concept, they’re testing 3 different visual hooks while keeping everything else the same.
In this “Food Hook to testimonial stack” concept, they’re testing 3 different visual hooks while keeping everything else the same again.
This is just a glimpse into 6 of Noom’s video ads.
Brands like Calm, Hims, Dr. Squatch, Curology, AG1, and Ridge all adopt a modular video ad approach.
It doesn’t matter what industry you’re in. You don’t have to reinvent the wheel every time you create a video ad.