Hi, it’s Manson. I was previously in Growth at Calm, and Cash App. Now I’m building Sovran.ai.

Let me set the stage for why creative velocity will help you scale Facebook ads:

“2% of ad variants get 68% of spend", AppsFlyer
"The fastest growing advertisers test 11x more ads per month", Meta study, p.41
"11x avg. variance in ROAS between top and bottom ad creatives", Meta study, p.41
“Advertisers spending $100k-$500k per month have an average of 335 ads that are getting over 20 impressions in a given month, while advertisers that are $500k-1m have 422. Smaller advertisers ($10k-100k/mo) have significantly less ads that are live, with only 103.”, Varos

Competition for attention is heating up exponentially.

Sovran helps you increase creative testing by:

Augmenting your existing asset library with AI-generated visual hooks and b-roll
Bulk combining your hook, body, CTA, music assets into new video ad variations
Setting custom naming conventions to keep track of your multi-variate tests

Let me walk you through how the Sovran.ai platform works in 10 minutes:

Why Modular Creative Strategy?